Best Commercials of the 2014 Super Bowl
Super Bowl Sunday has become one of the most highly anticipated unofficial American holidays of the year. Parties are planned and delicious food made as friends and family gather in hopes of a good game, some good beer and of course … great commercials.
With at least a hundred million eyeballs glued to TV screens, it’s no wonder companies shell out multiple millions in production costs and air time with the hopes of getting a hit that will ultimately elevate their brand name.
Since we didn’t get the great game we hoped for, let’s evaluate the commercials.
The Top 5 Super Bowl Commercials
5. Wonderful Pistachio
With so much riding on the success of a Super Bowl commercial, putting your ad in the hands of a celebrity seems to be a favorite choice for advertisers. This, however, may not always produce the desired results (think Scarlett Johansson for SodaStream.) Wonderful Pistachio on the other hand, managed to score by asking a variety of celebrities to show us how they crack their pistachios. For their Super Bowl ad, they featured Stephen Colbert — how can you go wrong with him? Short, funny and to the point, this ad lands on our list at number 5.
4. Dannon Oikos Greek Yogurt
This was definitely the year of #throwbacks. From RadioShack’s clever “Phone Call,” where the 80s called wanting its store back, to the Seinfeld reunion, many companies played on feelings of nostalgia. In our number 4 spot, Dannon Oikos Greek Yogurt reunited the cast of Full House as Jesse Katsopolis (John Stamos), Joey Gladstone (Dave Coulier) and Danny Tanner (Bob Saget) once more take on the roles we once adored, if even for a very short time. The reunited casts were certainly a welcome treat.
Another popular theme for this year’s ads was playing on the heartstrings. Microsoft showed how technology has the power to unite in their “Empowering” ad featuring former NFL player, Steve Gleason, as he uses technology to communicate with his son. This one choked us up so well it takes our number 3 spot.
As we’ve seen in previous Super Bowl commercials, you can’t go wrong when you put an adorable little girl in your ad. This year America watched as quite possibly one of the cutest little girls showed off her serious bargaining chops in Cheerios’ “Gracie” commercial. Well played, little one. Well played. Played so well it’s our number 2.
Lastly, our number 1 spot for the Super Bowl’s best commercial goes to Budweiser. I mean, is that really a surprise? A dog and horse friendship no man can break, and a hero’s welcome home? C’mon, Budweiser. That’s just not even fair.
What about the worst commercials? Let’s not go there and leave it on a positive note. Tell us what you think were the best or worst commercials in the comments below!