Best Commercials of the 2014 Super Bowl

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Super Bowl Sunday has become one of the most highly anticipated unofficial American holidays of the year. Parties are planned and delicious food made as friends and family gather in hopes of a good game, some good beer and of course … great commercials.

With at least a hundred million eyeballs glued to TV screens, it’s no wonder companies shell out multiple millions in production costs and air time with the hopes of getting a hit that will ultimately elevate their brand name.

Since we didn’t get the great game we hoped for, let’s evaluate the commercials.

The Top 5 Super Bowl Commercials

5. Wonderful Pistachio

With so much riding on the success of a Super Bowl commercial, putting your ad in the hands of a celebrity seems to be a favorite choice for advertisers. This, however, may not always produce the desired results (think Scarlett Johansson for SodaStream.) Wonderful Pistachio on the other hand, managed to score by asking a variety of celebrities to show us how they crack their pistachios. For their Super Bowl ad, they featured Stephen Colbert — how can you go wrong with him? Short, funny and to the point, this ad lands on our list at number 5.

4. Dannon Oikos Greek Yogurt

This was definitely the year of #throwbacks. From RadioShack’s clever “Phone Call,” where the 80s called wanting its store back, to the Seinfeld reunion, many companies played on feelings of nostalgia. In our number 4 spot, Dannon Oikos Greek Yogurt reunited the cast of Full House as Jesse Katsopolis (John Stamos), Joey Gladstone (Dave Coulier) and Danny Tanner (Bob Saget)  once more take on the roles we once adored, if even for a very short time. The reunited casts were certainly a welcome treat.

3. Microsoft

Another popular theme for this year’s ads was playing on the heartstrings. Microsoft showed how technology has the power to unite in their “Empowering” ad featuring former NFL player, Steve Gleason, as he uses technology to communicate with his son. This one choked us up so well it takes our number 3 spot.

2. Cheerios

As we’ve seen in previous Super Bowl commercials, you can’t go wrong when you put an adorable little girl in your ad. This year America watched as quite possibly one of the cutest little girls showed off her serious bargaining chops in Cheerios’ “Gracie” commercial. Well played, little one. Well played. Played so well it’s our number 2.

1. Budweiser

Lastly, our number 1 spot for the Super Bowl’s best commercial goes to Budweiser. I mean, is that really a surprise? A dog and horse friendship no man can break, and a hero’s welcome home? C’mon, Budweiser. That’s just not even fair.

What about the worst commercials? Let’s not go there and leave it on a positive note. Tell us what you think were the best or worst commercials in the comments below!

About the author

Jacquelyn Rickard

Jacquelyn Rickard

Wanderer. Animal lover. Foodie. Photographer. Amateur do-it-yourselfer and cook--it’s hard to say what I obsess over the most. I love challenges and learning new things. Born and raised in Colorado, other than the 2 years I spent getting in touch with my Filipino roots. I love good beer, adventures and doing anything outdoors. When I’m not obsessing on something, at work or off getting lost somewhere, you can probably find me barbecuing with friends or family, working in my garden or curled up on the couch with a movie and a glass of wine.

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