We Survived SXSW! – Event Recap

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What a week! OtterBox survived our first SXSW experience. If you aren’t familiar, SXSW is a music, film and interactive festival held each year in Austin, TX. I was the first Otter to arrive with the intention of attending various sessions involving social media, marketing and other various topics as they relate to business. I then manned our booth along with a few other Otters at the SXSW Tradeshow, where we had the chance to show off our amazing cases and entertain our raving fans with a giant OtterBox Plinko board. And yes, we used OtterBox-protected smartphones as our game piece. We also hosted an amazing giveaway where one lucky winner was able choose from new film equipment from B&H, a recording studio session at the Blasting Room in Fort Collins, Colo., or a new MacBook Pro. We are happy to announce that our winner, Donald B. from Texas has been notified and will be given a $3000 shopping spree at B&H Online!

The most entertaining part of this trip happened on the streets of Austin. We brought a group of breakdancers from the Boulder, CO based BreakEFX crew to perform in our booth and around town. Our crew made friends at the event by answering questions and giving away OtterBox bandanas and wristbands to fans, enthusiasts and event-goers. Needless to say we were a hit, dancing amongst thousands of people on the busiest street in Austin – 6th Street in the Downtown district. Droves of attendees circled the BreakEFX crew as they performed feats of strength, flexibility and rhythmic art through their breakdancing. It was clear that the performances were well received when OtterBox and BreakEFX were featured on the main page of CNN’s iReport.

Check out our Flickr gallery to see pictures from SXSW 2012. Do you have any of your own pictures? Have a story to share? Feel free to share them with us in the comments!

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We design and manufacture protective cases for smartphones, tablets and mobile technology. Dedicated to klutzy tech users everywhere!

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