The Apple Announcement – What you need to know

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The anticipation was as fun as usual and Apple didn’t disappoint. Here is the low down on the latest and greatest from Apple.


iTunes Festival & iOS7

The announcement began with Tim Cook announcing the iTunes music festival, which will be streaming live to over 100 countries. The festival is running throughout September, and feature artists such as Lady Gaga, Katy Perry, Justin Timberlake and more. Users can stream the event for free using an official app on iPhone, iPad or iPod touch for mobile, along with desktop and Apple TV streaming options.

After briefly covering Apple’s retail success, Cook moved on to iOS7. The updated operating system is scheduled to be released on September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch 5th gen. The fancy new OS comes with a myriad of new features including iTunes Radio, new searching features and Control Center. Maybe the most exciting feature, in tandem with some new hardware which we’ll get to shortly, is the camera software update. The iOS7 camera software offers new built in filters and new shooting modes, along with a grouping feature that puts your treasured photos into “moments” and “related collections.” You can also share photos with Air Drop. All this together gives some backing to Cook’s claim that iOS7 will become the world’s most popular operating system.


iPhone 5c

Following the iOS7 overview was the moment we’ve all been waiting for — the hardware unveiling. The iPhone 5c was announced first. This device is designed to be “more fun and colorful” according to Cook, while still including all of the technology that made the iPhone 5 so successful. The first and most obvious thing you’ll notice about the iPhone 5c is the design. The back and sides are made with one single seamless piece that will be offered in blue, white, pink, yellow and green. The vibrant new phone will include a 4 inch retina display, 8MP iSight camera, backside illumination and will include iOS7 out of the box.


iPhone 5s

After the iPhone 5c news, Apple pulled an unprecedented move and announced a second iPhone — the iPhone 5s. This beauty comes in three colors silver, slate and if you want a little extra bling, gold. Similar to the iPhone 5 the 5s comes with a shell of high-grade aluminum. The internals of the 5s however, are a different story. The flagship comes with the new 64-bit A7 chip which, if the live video game demos are any indicator, packs a serious punch. To accommodate this new chip, Apple has also announced the M7 coprocessor dedicated solely to motion processing. This will add a new level of precision to motion apps, and will work along the A7 for a seamless experience.

The iPhone 5s will also feature a new camera which includes a five-element apple lens, F2.2 aperture, 15% larger active area sensor and bigger pixels (according to Apple bigger pixels = better picture). To assist this upgraded camera, Apple has also included a “true-tone” dual LED flash that incorporates white and amber tones in over 1,000 unique light combinations. To add even more awe to the awesome camera, this new package will also include 120fps slo-mo, burst mode and backside illumination sensor.


Touch ID

The Touch ID feature will also be a part of the iPhone 5s line-up, but frankly it’s so cool it deserves its own category. Apple has done away with the traditional home button for this iteration of the iPhone, and in its place they have integrated a futuristic fingerprint reader. The simply named Touch ID interface is a round sapphire covered biometric fingerprint scanner built right in where the home button used to be. The scanner is surrounded by a thin, metal detection ring and reportedly works regardless of what orientation you try it. If you’re wondering how in the world this will work with a Defender Series, not to worry, we have you covered. The Touch ID feature is designed not only as an added security measure for the iPhone 5s, but also as a verification system for iTunes purchases and possibly more in the future. In short, you may never have to remember a password for your iPhone again!

Let us know what you think of Apple’s announcement in the comments below. iPhone 5/5s and iPhone 5c cases available now on!

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Tyler McDaniel

Tyler McDaniel

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