Virtual Reality is the Future of Tech
Virtual Reality. These two words may bring to mind images of The Matrix or other sci-fi movies that seem like a distant future, when in actuality, the future is now.
Thanks to companies like Merge Labs with their $129 headset coming this fall, one day, we might find virtual reality headsets in every home. But for right now, numerous brands, movie studios and even researchers are using this tech for different projects.
In one of the bigger virtual reality experiences to date, The North Face has partnered with national parks to transport users to various park locations throughout the country via virtual reality headsets in their stores.
Jaguar uses virtual reality to get their engineers inside the newest Jaguar prototypes long before the physical models have been created — giving them the advantage of seeing every aspect of the car before it’s even built.
The film industry is also getting on the virtual reality bandwagon, incorporating it into major film festivals like Tribeca, and big-name directors Steven Spielberg and Ridley Scott are in talks to develop content specifically for VR headsets.
Virtual reality is proving to be a valuable technology, not only for marketing and filmmaking, but for scientific research and education as well. For example, Oculus Rift technology has recently been used to help glaucoma patients stay balanced. And, universities like Stony Brook are experimenting with this technology to allow prospective students to virtually tour their campus.
With all these advances, it’s no wonder that Fortune magazine said that virtual reality could generate $150 billion in future revenue. Would you ever use virtual reality technology? Let us know in the comments!