What to Expect at SXSW Interactive

Read Article


As a former Austinite, I have been fortunate enough to attend SXSW many times. So, this year I have you covered on what to expect when you visit the capital of Texas, either as a first-time goer of SXSW or a seasoned vet.

 Interactive Events

SXSWi brings in some top-notch talent in the interactive space. I’m sure you’re already looking forward to seeing speakers like Biz Stone, the Winklevoss twins, Charlene Li and Eric Schmidt. But, what’s going on in some of the other panels?


Defining the Next Generation Retail Experience

Learn from Sephora, Stitch Fix and Rent the Runway on how they are experimenting with digital technologies to create whole new shopping experiences.


Turning Talent Into Rockstars

Hear from Mondelez International, the company that brings us the magic of Oreo cookies, on how they are investing in their employees to reach their full potential.


The Rise of the Creative Economy

Is your company recruiting the right creative talent? This panel with Adobe’s Scott Belsky and other design experts, takes a look at shifts in the creative industry and what challenges many companies face today.



Where to Eat

I know you’re there for the conference, but you still have to eat right? When you’re in Texas, most everyone will tell you to eat BBQ and Tex Mex. I am no exception.


If you are going the BBQ route, I recommend shying away from the uber-popular Franklin’s and trying one of my favorites, la Barbeque, which is a small trailer that serves up some great brisket.


Craving some tacos? You can’t go wrong visiting any location of the Austin-original — Torchy’s Tacos. Just make sure you get your tacos “trashy”, which means they come smothered in delicious queso. More into enchiladas? Head down to Curra’s in south Austin for some authentic Mexican cuisine.


Additional favorites of mine (outside of BBQ and Tex-Mex) are Elizabeth Street cafe for great Vietnamese food, Easy Tiger for delicious sandwiches and pretzels, Contigo in north-central Austin for “ranch-to-table” American food and P. Terry’s for a late-night burger.


What to Do (outside of the conference)

Hopefully, between all the panel discussions and networking events, you will have some time to explore the city. If you do get a chance, here are a few activities you should do:



You really can’t go wrong with most places in Austin, but I would encourage you to get outside of the downtown area and explore this wonderful city! Whatever adventures you decide on, be sure to keep your device powered throughout the day with the Resurgence Power Case!

We’ll be at the event all week as well, so don’t forget to stop by our booth and say hi!






About the author

Carolina Thomas

Carolina Thomas

Howdy y’all! Native Texan recently turned Coloradoan, I enjoy doing anything and everything outdoor and mountain-related (can never get enough of the Colorado views). I enjoy trying new things (and new beers) and consider myself a pop culture junkie. I binge watch Netflix shows and love going to see almost any new movie that comes out. Oh, I also love playing trivia and am always down for a Mario Kart challenge (Yoshi FTW).

See more posts by this author | Follow on Google+