What to Expect at SXSW Interactive
As a former Austinite, I have been fortunate enough to attend SXSW many times. So, this year I have you covered on what to expect when you visit the capital of Texas, either as a first-time goer of SXSW or a seasoned vet.
SXSWi brings in some top-notch talent in the interactive space. I’m sure you’re already looking forward to seeing speakers like Biz Stone, the Winklevoss twins, Charlene Li and Eric Schmidt. But, what’s going on in some of the other panels?
Learn from Sephora, Stitch Fix and Rent the Runway on how they are experimenting with digital technologies to create whole new shopping experiences.
Hear from Mondelez International, the company that brings us the magic of Oreo cookies, on how they are investing in their employees to reach their full potential.
Is your company recruiting the right creative talent? This panel with Adobe’s Scott Belsky and other design experts, takes a look at shifts in the creative industry and what challenges many companies face today.
Where to Eat
I know you’re there for the conference, but you still have to eat right? When you’re in Texas, most everyone will tell you to eat BBQ and Tex Mex. I am no exception.
Craving some tacos? You can’t go wrong visiting any location of the Austin-original — Torchy’s Tacos. Just make sure you get your tacos “trashy”, which means they come smothered in delicious queso. More into enchiladas? Head down to Curra’s in south Austin for some authentic Mexican cuisine.
Additional favorites of mine (outside of BBQ and Tex-Mex) are Elizabeth Street cafe for great Vietnamese food, Easy Tiger for delicious sandwiches and pretzels, Contigo in north-central Austin for “ranch-to-table” American food and P. Terry’s for a late-night burger.
What to Do (outside of the conference)
Hopefully, between all the panel discussions and networking events, you will have some time to explore the city. If you do get a chance, here are a few activities you should do:
- Go kayaking on Town Lake
- Catch a movie at the Alamo Drafthouse
- Take a hike through the Greenbelt
- Shop along South Congress
- Check out the Blanton Museum of Art or The Ransom Center — both on the campus of The University of Texas
- Climb the stairs to the top of Mount Bonnell to check out the gorgeous view
- Go country line dancing at the Broken Spoke
You really can’t go wrong with most places in Austin, but I would encourage you to get outside of the downtown area and explore this wonderful city! Whatever adventures you decide on, be sure to keep your device powered throughout the day with the Resurgence Power Case!
We’ll be at the event all week as well, so don’t forget to stop by our booth and say hi!